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Fictional Exec
Stepping into the shoes of imagined executives as they navigate data, relationships, and decisions


The Anatomy of a Blockbuster Drug Launch
How a commercial exec at big pharma manages the launch of a global drug. Where strategy meets execution and small decisions shape billion-dollar outcomes.
ankitmorajkar
Jan 1237 min read


The Marketing Playbook We Needed at Business School
A comprehensive playbook written from the perspective of a Chief Marketing Officer with 20+ years of experience across B2B and B2C industries. This isn't a textbook. It's a field manual. Candid, insider, and deeply practical. It covers the entire marketing lifecycle from founding stage to enterprise scale.
ankitmorajkar
Oct 11, 20255 min read


What a VP of Sales Would Tell You Over Coffee
Not the polished version of B2B SaaS sales, but the one you hear when someone’s been in the game long enough to stop pretending.
ankitmorajkar
Sep 29, 20254 min read
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