Fictional Exec

Stepping into the shoes of imagined executives as they navigate data, relationships, and decisions

The Anatomy of a Blockbuster Drug Launch

How a commercial exec at big pharma manages the launch of a global drug. Where strategy meets execution and small decisions shape billion-dollar outcomes.

ankitmorajkar

Jan 1237 min read

The Marketing Playbook We Needed at Business School

A comprehensive playbook written from the perspective of a Chief Marketing Officer with 20+ years of experience across B2B and B2C industries. This isn't a textbook. It's a field manual. Candid, insider, and deeply practical. It covers the entire marketing lifecycle from founding stage to enterprise scale.

ankitmorajkar

Oct 11, 20255 min read

What a VP of Sales Would Tell You Over Coffee

Not the polished version of B2B SaaS sales, but the one you hear when someone’s been in the game long enough to stop pretending.

ankitmorajkar

Sep 29, 20254 min read